Sneak Preview: the 3 new concepts of the Van Rijn Group
As announced last week already, the Van Rijn Group will have news during the Fruit Logistica in Berlin this week.
3 concepts will be presented to the industry.
Concept 1: Forgotten vegetables
The Van Rijn Group will present a unique co-operation, related to the so-named ‘Forgotten Vegetables’: unique and delicious vegetables that used to be popular in the past and will resurrect again.
Together with the company Hollandteelt, the Van Rijn Group has developed a special concept with a selection of those delicious and beautiful products: an unique convenience line for food-service and food retail. This concept will be exclusively marketed by the Van Rijn Group.
Concept 2: Grill Groenten
Specially for this summer, the Van Rijn Group has developed a 6-pack Grill Veggie Box. This complete vegetables package for BBQ or grill is meant to be the healthy alternative for other BBQ/Grill ingredients. This 6-pack Grill Veggie Box is surrounded by nice promo actions…cool for men, tasty for women and healthy for children.
This 6-pack will be revealed during the Fruit Logistica.
Concept 3: Disney
On certain international markets, the Van Rijn Group has an exclusive co-operation with Disney, which focuses on of fruit and vegetables for children.
Please, come to our booth and have look at those exciting concepts. And there is more to come soon. Be prepared!!
You are invited; hall 3.2, booth B-07
